Is Clean Beauty Better?
Every time I host a Q&A on Instagram, I get at least a few questions about “clean beauty.” The term is everywhere—on product labels, TikTok, and entire shelves at Sephora. But what does “clean” actually mean? And is it better for your skin? Or is it just marketing? Let’s unpack it.
What “Clean Beauty” Really Means (and Doesn’t)
Here’s the catch: “clean” is not a regulated term. In the U.S., cosmetics don’t need FDA pre-approval (except for color additives), and the FDA hasn’t set criteria for what qualifies as “clean.” That means any brand can decide what “clean” means to them.
Sometimes retailers create their own “clean” lists—like banning parabens or mineral oil—but these rules are marketing-driven, not law.
So if you’ve ever felt confused by the label—you’re not alone.
Are Clean Beauty Products Safer?
Short answer, no. Here are a few ingredients that often get unfairly labeled as “dirty”:
Parabens – One of the most studied preservative systems in skincare. At the low levels used in cosmetics, they’re considered safe by both U.S. and EU regulators. In fact, paraben alternatives often have less safety data.
Silicones – Used for texture and hydration. Despite myths, they don’t suffocate skin and have no proven long-term harm.
Sulfates – Yes, they can feel drying in some cleansers, but when properly formulated, sulfates are effective and safe surfactants.
On the flip side, many “clean” products swap these for natural preservatives, botanical extracts, or essential oils—ingredients that can be just as irritating (sometimes more) than their synthetic counterparts. I see allergic reactions to essential oils and natural fragrance all the time.
The bottom line: “natural” does not equal “safer.”
Note: you will see me using and sharing some brands that market themselves as “Clean”. This has nothing to do with the fact that they use this label and everything to do with the fact that I just like the particular product.
The Role of Preservatives
If you’ve ever worried about preservatives, here’s something important: they’re what keep your products from growing bacteria and mold. An under-preserved product is more likely to cause infections than parabens ever could.
So Why Some People Still Love Clean Beauty…
Even with all that science, I understand the appeal. Clean beauty brands often emphasize a minimalist, “skin-forward” look that lets your natural skin shine., create multi-use products (think: one pot of cream blush for cheeks, lips, and lids), and highlight sustainability and eco-friendly practices.
Personally, I’m a makeup minimalist, so I get it —I don’t like the feeling of a heavy face of makeup. I love when clean brands focus on lightweight, multi-tasking products that make getting ready (and traveling) easier.
Where I Land as a Derm PA
When it comes to skincare, I prioritize evidence-based, clinically studied ingredients. I want products that truly change skin function and health—not just ones that sound safe.
When it comes to makeup, I don’t mind leaning into clean brands if the formulas fit my aesthetic. But my choices are based on efficacy, not fear.
So here’s my stance:
Conventional skincare is safe. Don’t let fear-based marketing convince you otherwise. Clean beauty can be great for makeup and lifestyle preferences. Just know that “clean” doesn’t automatically mean healthier or better.
What matters most is finding products that work for your skin.
If you love a clean brand and it works for you, that’s great! But if your holy-grail moisturizer or foundation doesn’t say “clean,” don’t stress.
I hope this helps clear the air a little! I would love to hear your perspective on the subject! Comment below or DM me. As always, let me know if you have any other blog topic requests!
xx Amy
**Disclaimer: This post contains affiliate links and may contain products gifted in PR. This means that I may earn a small commission when you purchase via these links at no additional cost to you (thank you! It helps me keep things up and running)… As always I ONLY recommend products, goods and services that I stand behind and personally love and use.
